82: Building a Healthy Relationship with Social Media

Today hosts Tiffany and Rachel talk about building a healthy relationship with social media. These platforms have become a ubiquitous facet of our lives, so in this episode, we examine the way we use social media as yoga students and teachers.

We discuss the pros of social media, like its capacity to help us connect with other people, the sense of community it can create, and the resource-sharing capabilities it allows for. We also talk about some of social media’s trickier topics like dealing with negativity, the futility of chasing the algorithm, and engaging with misinformation.

Listen in as we explain how we can better balance our time on social media and find ways to embrace its benefits.

“In a way, social media is no different from the other things that we do as yoga teachers and students in that intention is everything.” – Rachel Land

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“Social media is still work.” – Tiffany Cruikshank

Show Notes:

Is there a secret to social media success that you’re missing? [1:25]
Do you need a large social media following to support your teaching? [3:43]
Deciding what to post [6:07]
The futility of chasing the algorithm [16:33]
Deciding who to follow and engage with [18:41]
Negative experiences with social media [23:34]
Balancing time on social media and engaging with misinformation [32:01]
Social media tips for yoga teachers [39:40]
Is it still possible to build a teaching business through social media? [53:35]
Tiffany’s start on social media, and playing the long game [56:00]
Social media as a global community builder [59:01]
The upcoming Yoga Medicine Innovation Conference [1:00:00]
Final takeaways on building a healthy relationship with social media [1:03:02]

Links Mentioned:

“To some extent it does feed and fuel our connections to real people, but there is that tipping point where we stop connecting and we just start doom scrolling and it becomes disconnected and voyeuristic.” – Rachel Land